• Thought leader with communication savvy

    Throughout my career, I designed studies with an eye towards publication and organizational advancement. When working as an industry analyst, I published briefs and articles that pointed to emerging trends in new media technologies. At Burson-Marsteller's think tank, the e-fluentials series promoted the company's intellectual capital. In every role I held at Nielsen, I worked with clients across industries and provided them with insights that shaped their advertising and communication strategy.

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  • Data agnostic research designer

    I harness a variety of data sources (e.g., survey, social buzz, credit/debit card, POS, TV reach and ratings, digital behavior) to derive custom solutions for clients.

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  • Team leader

    Whether placed in hierarchical or matrixed organizations, I can lead by example and with respect to individual talents. I cherish opportunities to mentor and have also benefited from reverse mentoring. I have grown teams from ground up, proving business value each step of the way.

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  • Horizon watcher and marketer

    At Golin, I had the opportunity to combine my love of cutting-edge media technology and marketing. In addition to advising clients on the benefits and perils of social media, my team built campaigns that garnered and sustained digital audiences’ interest.

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Articles and Chapters

More of my writings on marketing topics

Blog

Info-Currents: A Vision of the Future: Emerging technological, social and cultural trends