- Articles I’ve written at Audacyinc.com including, but not limited to, topics such as Total Audio impact in the media mix, planning with Audio rituals, Audio vs. TV and CTV as well as podcasting effects on sales.
- Launched Nielsen’s Media Pulse series, a bi-annual set of industry briefs that show what’s next in media based on data.
- Published bestseller book Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Messages and Draw Customers (Wiley, 2010).
- Raised Burson-Marsteller’s profile in international media and marketed the company’s services through published research studies in North American, European, Asian, and Latin American markets.
- Identified future digital media and entertainment opportunities for Fortune 500 clients and published numerous industry briefs and articles about emerging trends.