AUDACY – New York

SVP, Head of Research and Insights

Centralize the research function, establishing processes to disseminate actionable insights across the sales organization. Support local and national ad sales teams while driving marketing communications with data-driven insights and leading thought leadership initiatives. Develop and execute comprehensive research strategies to drive business growth, enhance audience engagement, and optimize advertising effectiveness across all platforms. Oversee a team of research professionals responsible for generating actionable insights and delivering data-driven solutions to internal stakeholders and external partners.

  • Played a pivotal role in hiring, structuring, and training a team of analysts to ensure departmental efficiency and expertise.
  • Engineered streamlined processes that effectively bridge datasets, supported by a nimble team and automation tools, resulting in significantly reduced delivery times and scalable outputs, benefiting the entire company and the audio industry.
  • Drove significant YOY growth metrics in 2023, achieving a remarkable 31% increase in the team’s business volume and a 57% rise in revenue from closed deals that employed custom research.
  • Contributed pivotal research-driven insights instrumental in securing high-value deals, underscoring the efficacy of research-driven audio strategies and media plan expansion.
  • Pioneered thought leadership initiatives on Audio consumers, driving increased views and subscriptions to B2B content. Utilized original research to fuel social media, press announcements, and executive speaking engagements, positioning Audacy as a leading voice in the audio industry.
  • Transformed Nielsen data to demonstrate the impact of sports programming, automating reporting and accelerating market entry. Directly contributed to a multi-million revenue stream in 2023, making the team profitable.

NIELSEN, New York, NY

Vice President, Media Analytics Consulting Lead for Tech/Telco and Public Service Sectors

  • Increased portfolio revenue 10 fold over the course of six years, including 53 percent YOY growth across technology, telecom, public service and CPG sectors.
  • Lead matrixed teams through full cycle of business development from sales and client relationship management to delivery.
  • Transformed big data from metered television, digital and radio panels into meaningful business assets for brands in the US, Japan and China.
  • Innovated custom analytics products, enabling clients to measure reach and sales among valuable audiences.
  • Advised clients on advertising efficiency based on media effectiveness, optimization and targeting exercises.
  • Developed thought leadership platform on how to monetize mobile customer relations.

NM INCITE – A NIELSEN / McKINSEY COMPANY, New York, NY

Vice President, Client Development Lead for Agency and Emerging Verticals

  • Increased client retention from 25 to 80 percent within six months and exceeded revenue goals by 40 percent as the Agency and Emerging vertical lead.
  • Directed NM Incite’s first consulting projects for Visa, Sanofi, Pfizer, Astellas and Verizon, identifying white-space opportunities in social media and developing ROI models for social initiatives.
  • Served as subject matter expert on McKinsey lead engagements for TD Bank and Johnson & Johnson.

BURSON-MARSTELLER, New York, NY

Director, Knowledge Development

  • Managed Burson-Marsteller’s primary research (knowledge development) group, leading projects for SAP, Accenture, Merrill Lynch, Sony Electronics and WageWorks, among others.