
- Brand Safety and Suitability Myths in Podcasting, Journal of Brand Strategy, October 2024
- Total Audio impact in the media mix, planning with Audio rituals, Audio vs. TV and CTV, podcasting effects on sales, and other articles on Audacyinc.com, 2020-2024.
- Aligning with Rituals: The Contextual Foundation of Audio, ARF AudiencexScience Papers, 2024
- Audio Rituals: Seismic Shifts in the Media Landscape, ARF AudiencexScience Papers, 2023
- The Opportunity in Hand: Three Rules of In-App Support and Engagement in a Mobile First Market, Zine One, September, 2014.
- Translate Word of Mouth With Social Media Monitoring Tools, PRNews Online, August 25, 2010.
- Social Media Within Your Walls, In The Know, May 2010, Volume 1, Issue 7.
- Harnessing Word of Mouth Marketing in Healthcare – How to Inform and Rally Caregivers, Patients and Advocacy Groups, Communique, January-March 2009.
- YouTube and the White House: Obama’s Communications Efforts Tap Word of Mouth—and Offer Best Practices for PR, Bulldog Reporter, December 4, 2008.
- Is Online Privacy Possible, Digital Age, May 2008.
- Politics Take to the Web, Digital Age, March 2008.
- The Trusted Media Index: A Planning Guide for Word of Mouth Venues and Media Channels, Measuring Word of Mouth, Vol.3, Autumn 2007.
- Telling A Story: Starting Online, Continuing Offline, PRNews Digital PR Report, May 16, 2007
- Managing Crises with Links and Pings: How Social Media Tools Can Help, PRNews Digital PR Report, April 27, 2007
- Digital Public Relations, New Media and Public Relations, edited by Sandra C. Duhé, March 2007.
- Mom Power Thrives in Digital Domain, Measuring Word of Mouth, Vol. 2, Autumn 2006.
- Letter to the Editor, It’s Time To Get More CIOs to Board Level, Financial Times, April 18, 2006.
- Letter to the Editor, Harvard Business Review, February 2006.
- A Blog of Her Own, Guidewire Group, January 9, 2006.
- Online Opinion Leaders: A Predictive Guide for Viral Marketing Campaigns, chapter in Connected Marketing, edited by Kirby and Marsden, September 2005.
- Measuring the Blogosphere and Beyond, DMNews, July 28, 2005.
- Mainstream RSS: Coming Soon to a Theater Near You, Guidewire Group, August 1, 2005.
- News by Me-Media, Guidewire Group, June 22, 2005.
- Word of Mouth Trickles Offline and Online, Guidewire Group, May 31, 2005.
- Tipping the Iceberg, Guidewire Group, May 9, 2005.
- Meet The Tech-fluentials, iMedia Connection, April 25, 2005.
- Searching for Blog Relevance, Guidewire Group, April 25, 2005.
- What Did You Hear, Chief Legal Executive, co-author, December 2004.
- Using the Web to Communicate in a Crisis, IR Web Report, co-author, November 17, 2003.
- The Web and Crisis Management in a Post 9-11 World, BPCC Newsletter, January 2003.
- E-fluentials Expand Viral Marketing, The Edge, Malaysia, May 5, 2003.
- E-fluentials Expand Viral Marketing, iMedia Connection, October 28, 2002.
- More Than A Suit, Across The Board, co-author, July/August, 2002.
- Interactive Users Yield Higher ROI, I-Marketing News, September 11, 2000.
- E-Commerce Y2000, E-Marketing, edited by Strauss and Frost, chapter co-author, September 6, 2000.
- Perceived Typicality: American Television as Seen by Mexicans, Turks, and Americans, Critical Studies in Mass Communication, VOL 16, Number 4, co-author, December 1999.
- Old Racial Issues in a New Medium, Industry Standard, April 12, 1999.