• Launched Nielsen’s Media Pulse series, a bi-annual set of industry briefs that show what’s next in media based on data.
  • Published bestseller book Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Messages and Draw Customers (Wiley, 2010).
  • Raised Burson-Marsteller’s profile in international media and marketed the company’s services through published research studies in North American, European, Asian, and Latin American markets.
  • Identified future digital media and entertainment opportunities for Fortune 500 clients and published numerous industry briefs and articles about emerging trends.