GOLIN, New York, NY

Senior Vice President, Interactive Media

  • Published bestseller book Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Messages and Draw Customers (Wiley, 2010).
  • Identified and engaged online influencers for Dow Chemical, Breyers and American Red Cross, increasing positive online word of mouth about brands more than 100 percent.
  • Built sustainable online communities for Playtex Baby, Hawaiian Tropic and Playtex Sport, implementing audience growth strategies and measuring success.
  • Lead social media crisis response efforts during food recalls involving the National Peanut Board and the United Egg Producers.
  • Trained Nintendo, Playtex, Olympus of America employees in social media best practices.
  • Served on Word of Mouth Marketing Association’s board, leading on measurement and ethics.


Director, Knowledge Development

  • Identified clients’ influential stakeholders using database analytics and measured the success of targeted direct-marketing efforts.
  • Built panel of online influencers and set up online survey tool on efluentials.com.


Director, Media Strategies Group

  • Developed customer acquisition and retention strategies for Fortune 500 companies and top 10 Web properties, including AOL, Time Warner and Disney.
  • Evaluated advertising, partnership, subscription and content-on-demand business models for clients.
  • Identified future consumer trends for clients across broadband and wireless platforms.