• The Opportunity in Hand: Three Rules of In-App Support and Engagement in a Mobile First Market, Zine One, September, 2014.
  • Translate Word of Mouth With Social Media Monitoring Tools, PRNews Online, August 25, 2010.
  • Social Media Within Your Walls, In The Know, May 2010, Volume 1, Issue 7.
  • Harnessing Word of Mouth Marketing in Healthcare – How to Inform and Rally Caregivers, Patients and Advocacy Groups, Communique, January-March 2009.
  • YouTube and the White House: Obama’s Communications Efforts Tap Word of Mouth—and Offer Best Practices for PR, Bulldog Reporter, December 4, 2008.
  • Is Online Privacy Possible, Digital Age, May 2008.
  • Politics Take to the Web, Digital Age, March 2008.
  • The Trusted Media Index: A Planning Guide for Word of Mouth Venues and Media Channels, Measuring Word of Mouth, Vol.3, Autumn 2007.
  • Telling A Story: Starting Online, Continuing Offline, PRNews Digital PR Report, May 16, 2007
  • Managing Crises with Links and Pings: How Social Media Tools Can Help, PRNews Digital PR Report, April 27, 2007
  • Digital Public Relations, New Media and Public Relations, edited by Sandra C. Duhé, March 2007.
  • Mom Power Thrives in Digital Domain, Measuring Word of Mouth, Vol. 2, Autumn 2006.
  • Letter to the Editor, It’s Time To Get More CIOs to Board Level, Financial Times, April 18, 2006.
  • Letter to the Editor, Harvard Business Review, February 2006.
  • A Blog of Her Own, Guidewire Group, January 9, 2006.
  • Online Opinion Leaders: A Predictive Guide for Viral Marketing Campaigns, chapter in Connected Marketing, edited by Kirby and Marsden, September 2005.
  • Measuring the Blogosphere and Beyond, DMNews, July 28, 2005.
  • Mainstream RSS: Coming Soon to a Theater Near You, Guidewire Group, August 1, 2005.
  • News by Me-Media, Guidewire Group, June 22, 2005.
  • Word of Mouth Trickles Offline and Online, Guidewire Group, May 31, 2005.
  • Tipping the Iceberg, Guidewire Group, May 9, 2005.
  • Meet The Tech-fluentials, iMedia Connection, April 25, 2005.
  • Searching for Blog Relevance, Guidewire Group, April 25, 2005.
  • What Did You Hear, Chief Legal Executive, co-author, December 2004.
  • Using the Web to Communicate in a Crisis, IR Web Report, co-author, November 17, 2003.
  • The Web and Crisis Management in a Post 9-11 World, BPCC Newsletter, January 2003.
  • E-fluentials Expand Viral Marketing, The Edge, Malaysia, May 5, 2003.
  • E-fluentials Expand Viral Marketing, iMedia Connection, October 28, 2002.
  • More Than A Suit, Across The Board, co-author, July/August, 2002.
  • Interactive Users Yield Higher ROI, I-Marketing News, September 11, 2000.
  • E-Commerce Y2000, E-Marketing, edited by Strauss and Frost, chapter co-author, September 6, 2000.
  • Perceived Typicality: American Television as Seen by Mexicans, Turks, and Americans, Critical Studies in Mass Communication, VOL 16, Number 4, co-author, December 1999.
  • Old Racial Issues in a New Medium, Industry Standard, April 12, 1999.